As a mum, makeup artist, and PIXI creator, my life is bursting at the seams with inspirations & impressions. I live my life by the motto “live love & laugh” and whether I am working or focusing on my family, I try to infuse passion and creativity into everything I do. Here I hope to share with you some of my ideas of all things beautiful.
With love, Petra

Monday, September 24, 2012

Fake Awake Makeup

12 years ago, we opened our Pixi store in London with a saying in the window:
“I just want to look like I’ve had a good night’s sleep”

Maybe not much of a marketing plan :)…but it was true! True to what I wanted to achieve with my brand and true to what I myself wanted to look like. I figured many women like me must feel the same way, and it worked! Everybody who walked past came in and said “What is that product? I need some!”

We always have kits, products and colours designed to awaken – one of our current best ones (and recent Nylon Magazine award winner) is the Fake Awake Kit below.

Basically, this kit is a makeup minimalist’s dream – you have 4 concealing and correcting creams, setting powder, lid & cheek tone powder (the powders are so silky, I just smooth them on with my fingertip – no tools needed), a wand with a raspberry red cheek & lip stain, and a glowing natural pink lip gloss.

This kit really is all you need for a quick fix in the morning before taking kids to school, after a long flight, or just for a pick-me-up midday on top of your normal makeup.

Windows to the soul!


Tip 1: Line inner rim with a flesh-coloured liner to open up eyes.
This magic liner wand is a must-have in any makeup bag!
It’s a nude flesh colour that can be used inside your eyes – it really is effective for making eyes look larger and the eye whites whiter.
Also works wonders as a precision concealer & to outline and highlight lip contour.

Tip 2: Cut out undereye darkness with this apricot-hued highly pigmented cream. To be even more of a makeup minimalist – or to cover some undereye sins – this is my rescue pot.


Awakening 101

Find Smartwater, Visine, Say Yes to Cucumbers Soothing Eye Gel & Emergen-C at:

These essentials are always in my hand luggage when I travel and with me on any photoshoots that I do.

Find Illuminating Tint & Conceal at:

These are my picks for a quick wide-awake Pixi look:
  1. I even out skintone with tinted moisturizer and concealer. I can’t live without Illuminating Tint & Conceal (no joke!) – it’s my primer, SPF, moisturizer and foundation all in one.
  2. I smudge a light champagne coloured eye liner – I use Endless Silky Eye Pen in OysterGlow – into inner corners of eyes and just under inner half of lower lash line.
  3. I curl lashes & apply a black blue mascara (waterproof will hold the curl best) – the black blue pigment will make the eye whites look whiter. I always use Lash Booster in Blackest Blue for this.
  4. To finish, I sweep a vivid pink lip & cheek cream onto lips and apples of the cheeks. Succulent Lip Twin is my go-to.

Here’s the finished look!

What are your top tricks to look awake?


  1. Yes, saw the post on FB and makes me want to go to the store! :) My tip for looking awake? Getting enough sleep. :)

    1. Yes, a full night's sleep is the ideal way to look awake! Unfortunately, with a 5 year old in the house, that doesn't happen too often for me. That's why the tips & tricks above really get put to the test :)