12
years ago, we opened our Pixi store in London with a saying in the window:
“I
just want to look like I’ve had a good night’s sleep”
Maybe
not much of a marketing plan :)…but it was true! True to
what I wanted to achieve with my brand and true to what I myself wanted to look
like. I figured many women like me must feel the same way, and it worked!
Everybody who walked past came in and said “What is that product? I need some!”
We
always have kits, products and colours designed to awaken – one of our current
best ones (and recent Nylon Magazine
award winner) is the Fake Awake Kit below.
Basically,
this kit is a makeup minimalist’s dream – you have 4 concealing and correcting
creams, setting powder, lid & cheek tone powder (the powders are so silky,
I just smooth them on with my fingertip – no tools needed), a wand with a raspberry
red cheek & lip stain, and a glowing natural pink lip gloss.
This
kit really is all you need for a quick fix in the morning before taking kids to
school, after a long flight, or just for a pick-me-up midday on top of your
normal makeup.
Windows
to the soul!
Tip 1: Line inner rim with a
flesh-coloured liner to open up eyes.
This
magic liner wand is a must-have in any makeup bag!
It’s
a nude flesh colour that can be used inside your eyes – it really is effective
for making eyes look larger and the eye whites whiter.
Also
works wonders as a precision concealer & to outline and highlight lip
contour.
Tip
2: Cut out undereye darkness with this apricot-hued highly pigmented cream. To
be even more of a makeup minimalist – or to cover some undereye sins – this is
my rescue pot.
Awakening 101
These
essentials are always in my hand luggage when I travel and with me on any
photoshoots that I do.
These are my picks for a quick wide-awake Pixi look:
- I even
out skintone with tinted moisturizer and concealer. I can’t live without
Illuminating Tint & Conceal (no joke!) – it’s my primer, SPF,
moisturizer and foundation all in one.
- I smudge
a light champagne coloured eye liner – I use Endless Silky Eye Pen in
OysterGlow – into inner corners of eyes and just under inner half of lower
lash line.
- I
curl lashes & apply a black blue mascara (waterproof will hold the
curl best) – the black blue pigment will make the eye whites look whiter. I
always use Lash Booster in Blackest Blue for this.
- To
finish, I sweep a vivid pink lip & cheek cream onto lips and apples of
the cheeks. Succulent Lip Twin is my go-to.
Here’s the finished look!
What are your top tricks to look
awake?