As a mum, makeup artist, and PIXI creator, my life is bursting at the seams with inspirations & impressions. I live my life by the motto “live love & laugh” and whether I am working or focusing on my family, I try to infuse passion and creativity into everything I do. Here I hope to share with you some of my ideas of all things beautiful.
With love, Petra

Wednesday, February 29, 2012

PixiGlow - Inspiration to Creation

My passion for fairies started early in childhood - growing up in Sweden, they are a big part of storybooks & folklore.

From the original Flower Fairies Books by Cicely Mary Barker

We believe they live in the deep forest (or in the winter, maybe in your attic!) and they visit us occasionally to play tricks (if you have been naughty!) or create some magic (if you have been good!).

Either way, you are very lucky to get a visit from these - the most fun, flirty, naturally effortlessly spellbinding & utterly charming beauties!
From The Sun Egg by Elsa Beskow

Fairies evoke many feelings and associations. For me, they represent: natural beauty, innocence, fun, mischievousness, independence, freedom, strength of character, playfulness, charm, childhood memories, midsummers eve...all of this and more to teach our young girls.

Anyway, where were we? Oh yes...PixiGlow! I'm so excited to finally launch this collection after over a year of developing the products under a lot of secrecy. They are finally launching! And I must say I AM PROUD!

This is the first & only mood board I did at the very beginning of this project – it evokes the theme, mood, colours & classic timelessness that I infused in every product. It helped to create our beauty icon version of Tinker Bell and set the mood for the products & everything we did after that.This is also what the talented & lovely John at Disney in Los Angeles took inspiration from to re-imagine Tink as a timeless vintage beauty to represent this collection...
He interpreted my vision perfectly - I loved the first sketch he did! It's the one that became the design that now represents the collection.
Now over to my favorite part - the creation of the PRODUCTS! My passion is in product development and that’s what I love spending my time on daily. I wake up in the morning excited about creating products - I have the BEST job!

This project certainly was different from anything I’ve ever worked on before. To take an iconic, much-loved Disney character and combine that with our brand philosophy at Pixi, incorporating the two into a collection that was both true to Tinker Bell & us, was a challenge that I thrived on and I loved every second of it.

I always strive to create the perfect products that are true and genuine and have a REASON to be created - I think we hit the nail on the head with this collection! When it all came together, it was like product nirvana for me!!! 

I hand-mix all  of our colours at my studio, test every formula on myself, and perfect them until they are just the way they should be. We design the packaging in-house and have everything made just to our specification. It’s quite a task and I have the most dedicated & talented team to help me – without them, there would be no collection!
I've already tried & tested this collection behind the scenes, on models in the studio & on friends, and I have to say - if you think it looks cute in the packaging, TRY it! It looks even better on!
This collection is creating quite the buzz in our London store already – this is where we started Pixi and it's still the hub of everything we do. Our super-talented makeup artists will make you look and feel special every day of the week – if you pass by London, come and see us! To book a makeover, email or call 0207-2877211.

To purchase or learn more about the PixiGlow products, visit!
Once the products were all ready, we wanted to give the press a sneak peek preview so we had a wonderful vintage tea party in New York & London.
Here is some footage from the New York event & a snippet of what I shared with the press:

I'm sure you have already seen it in the press – you will see a lot more in the month to come!

Go to for more articles

"Think of the happiest things. It’s the same as having wings!"

This saying from the original Peter Pan story by Scottish author J.M. Barrie perfectly sums up how I want to live my life - exploring the world with a smile on my face. That's why I loved every second of creating this collection!

Till next time - fly flawlessly!


  1. Oh my gosh, I used to love the flower fairy books so much! Totes forgot about them. Can't wait to try the new palette. X

  2. I am SO happy I found this!!! I bought one of everything...and may even get a backup supply :D